Kim Kardashian’s SKIMS Becomes The Official Underwear Partner Of The NBA

Kim Kardashian’s SKIMS is making a groundbreaking move that’s set to send shockwaves through the world of fashion, both on and off the basketball court. In an exciting development, SKIMS has been named the official underwear partner of not only the National Basketball Association (NBA) but also the Women’s National Basketball Association (WNBA) and USA Basketball. This partnership is a significant leap for SKIMS, a brand that’s made its mark in intimate wear in just four short years.

A Win-Win Collaboration: SKIMS and the NBA

SKIMS is all set to take center stage in the world of basketball, thanks to this multiyear partnership with the NBA. The aim? To tap into the immense influence of basketball and create buzz around SKIMS products. You can expect to see SKIMS prominently featured at major events, including the NBA All-Star Game and the NBA In-Season Tournament. While the specifics of their involvement are closely guarded secrets, one thing is for sure – with Kim Kardashian at the helm, it’s bound to be a lot of fun.

SKIMS doesn’t plan to stop at just outfitting NBA players under their jerseys. They’re hinting at making their presence felt “in unexpected ways,” promising a unique blend of fashion, sport, and talent that connects people from all walks of life. Kim Kardashian expressed her immense pride in this partnership, stating, “I am incredibly proud of Skims’ partnership with the NBA, as it is a reflection of Skims’ growing influence on culture. Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

Jens Grede’s Take: A Remarkable Opportunity

Jens Grede, the co-founder and CEO of SKIMS, is equally enthusiastic about this collaboration. He notes that the NBA’s modern approach and its significant influence on pop culture, entertainment, and fashion are unparalleled in the world of sports. According to him, this partnership is a remarkable opportunity for Skims and the NBA to work together on engaging the next generation of fans through the sport of basketball.

A Star-Studded Launch: The SKIMS Men’s Division

Interestingly, SKIMS unveiled its men’s division just two weeks before this momentous announcement. To kickstart this new chapter, they launched a star-studded campaign featuring notable figures like NBA All-Star Shai Gilgeous-Alexander, Brazilian soccer sensation Neymar, San Francisco 49er Nick Bosa, and more. This campaign underscores SKIMS’ commitment to inclusivity and diversity in the realm of intimate wear.

From the Olympics to the NBA: SKIMS’ Journey

Before this, SKIMS was already in the spotlight as the official underwear provider for the U.S. Olympic Team at the Tokyo Summer 2021 Olympics. Now, the journey has reached new heights with the addition of the NBA, WNBA, and USA Basketball to their roster.

Kim Kardashian’s Vision: Connecting Cultures

Kim Kardashian, a trailblazer in her own right, sees this collaboration as a bridge that connects diverse communities through the intersection of fashion, sport, and talent. She envisions a partnership that brings people from all backgrounds together.

In her own words, “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

Jens Grede on the NBA: A Cultural Influence

Jens Grede, SKIMS’ CEO, emphasizes the NBA’s unparalleled influence on modern culture, entertainment, and fashion. This partnership presents new horizons for SKIMS and promises exciting possibilities to engage the next generation of basketball fans.

Adam Silver’s Perspective: A Unique Collaboration

NBA commissioner Adam Silver is excited about the innovative ways the NBA and SKIMS can engage with their fans through this collaboration. It promises unique experiences, fresh offerings, and premium products for NBA enthusiasts and SKIMS users alike.

A SKIMS Campaign for All

Just last week, Kim Kardashian unveiled an athlete-centered SKIMS campaign titled “Every Body is Wearing SKIMS.” The campaign featured renowned athletes like Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa, showcasing the company’s new men’s collection that officially launched on October 26. The line includes briefs, boxers, tanks, and tees for men, applying the same design philosophy that has made SKIMS’ women’s collection so popular.

SKIMS: From Startup to Billion-Dollar Powerhouse

It’s worth noting that Kim Kardashian launched SKIMS in 2019, and in a short span, the brand has grown into a billion-dollar powerhouse. According to The New York Times, SKIMS was valued at an impressive $4 billion as of June this year, making it one of the most influential brands in the world of fashion and intimate wear.

In Conclusion: A Game-Changing Partnership

The collaboration between SKIMS and the NBA, WNBA, and USA Basketball marks a game-changing moment in the world of fashion and sports. It promises to break down barriers, celebrate diversity, and redefine the boundaries of fashion, sport, and talent. With Kim Kardashian’s vision and the NBA’s cultural impact, this partnership is set to thrive and bring a whole new level of excitement to the world of basketball and intimate wear.